The Axilent Profiler is a user analysis tool. It examines and profiles users according to their behavior. The Axilent Profiler provides critical knowledge about the nature of your users.
From inferences made from their actions, the Axilent Profiler can analyze users in several different ways:
Personas represent the personality of the user. Personas (such as value shopper or social sharer) indicate the habits and values of the user.
Affinity shows you what your users like. From user actions the Axilent Profiler can infer endorsements of content items. As these endorsements are aggregated, you can see popular content categories and tags emerging as trends.
Goals represent tasks that users are attempting to accomplish, such as buy the product or gather info. They may also represent your monetization of the user (through an ad impression or a purchase) as they pursue that goal. Goals can tell you how people use your web site, and how much they're worth to you.
Finally, Outcomes represent the final result for a user. Did they make a purchase? Did they abandon a shopping cart? Outcome analysis can let you gauge your success rate when interacting with users.
Using the Axilent Profiler, you can divide your users into discrete segments. Segments can be downloaded segments for purposes such as building targeted email lists. Alternately, you can configure ACE to serve different content to different segments, creating a completely personalized experience.
The Axilent Profiler can track user events such as purchases, social sharing and comments. Events can be organized into “arcs”, representing a sequence of user actions that describes a narrative for that user. Event arcs can measure users’ progression along conversion funnels, and record important history.
The Axilent Profiler comes with Predictive Modeling. By analyzing the relationship between outcomes and events for users, the Axilent Profiler can predict the likely outcomes for users such as whether they’ll make a purchase or abandon a shopping cart.
Do you want to see the relationship between affinity and personas? Or how personas relate to user monetization? Perhaps you want to know what the dominant outcomes for users with specific affinities are? With Segment Reports you can see how all of the Axilent Profiler’s analysis of users fits together. Segment reports show you both the volume and correlations for any analysis nodes (personas, affinities, goals and outcomes) that are of interest to you.
The Axilent Profiler lets you get to know your users, understand their motivations, and develop an informed strategy. Using the Axilent Profiler, you can develop a strategy that takes into account the actual behavior and value of your users. Guessing is no longer required.
ACE is a software-as-a-service (SaaS) content publishing platform. It can act as a stand alone Content Management System (CMS) or it can integrate with the CMS you already have.
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